Like Mother, Like Daughter
Saks Fifth Avenue was teaming with 200 moms and daughters (12 to 18 years old) having a blast at the Mother Daughter Night hosted by Parentclick.com and Saks, benefiting the Scholarship Foundation of Santa Barbara. Ten percent of all purchases for the evening went to the Foundation. This was an evening for teens and tweens to experiment in finding their own age-appropriate style. There were rotating mini-classes in cosmetics, skin care routines and manners.
Dolce Salon and Allure Salon did the hair care and styling. The teens could experiment at the lip bar or with fragrance layering. For memories, there was a photo booth and goody bags were handed out.
One of the highlights was the fashion show with seventh and eighth grade models from the National Charity League (NCL) who are called Ticktockers. These girls are members all through junior high and high school learning the value of volunteering with the encouragement of their moms.
Saks marketing and PR person,Kristi Marks, commentated the show revealing fashion trends. “Orange is the hot color this spring. It can be put with purple, hot pink or yellow. Some call it tangerine tango, but that’s plain old orange. Tropical brights are in. The little black dress has turned into the little bright dress. Lots of garden florals; black and white is still around, highlighted with lace. Maxi-skirts are back. Bold colored denim for jeans and still animal prints.” Kristi reminded us of Armani’s quote, “The difference between style and fashion is quality.” And remember, models come in all sizes.
In between festivities there was wine, mocktails and appetizers. The event was the work of Kristi Marks and ParentClick.com founder, Rachael Steidl.
As a new mom, Rachael was motivated to create ParentClick.com in 2002. It is an online publisher that provides a pulse on the local scene and activity guide for families in communities nationwide. ParentClick.com reaches parents of all socio-economic levels and offers a broad range of information useful to parents, grandparents and teachers working with children from birth to 18 years. There are more than 40,000 members and growing.
Rachael’s girls are now teens and she teamed with Saks last year for a bonding night for all moms and daughters. The event will return in 2013.